February 2008: Complete Your Post Press Needs With Inkjet Imaging

Before we get to our tech tips for this month, here are a few words from Russ Haines, Rapid Bind vice president and co-owner…

Over the years, we've been asked countless times about offering ink jet imaging services. We resisted because we simply don't want to be a mail shop. Our core competencies are firmly rooted in the mechanical world of binding and finishing. Bits, bytes and postal regulations are fundamentally different.

In the end, however, the need to help out our customers won out. Six months ago, we installed a new Kirk-Rudy NetJet ink jet imaging system for one reason: if the job is already on our folding or stitching equipment, it's faster, cheaper and more convenient for us to finish the job for our customers. There are fewer coordination challenges less transportation spoilage and more accountability. It simply makes sense.

However, as our president Sue Hein says, "We don't have any desire to be a mailing house. We just want to be a better post press solution for our customers. For projects being folded or stitched in our facility, we now can ink jet image in-house and take projects directly to the post office to save our clients' time and money."

Russ Haines

Now, that this is out of the way, let's proceed to our main subject:

Here are a few considerations to keep in mind for your next direct mail project:

• Rapid Bind can add inkjet image addresses, bar codes, and much more to your postcards, self-mailers, booklets and virtually any other direct mail piece.
• Let your friends at Rapid Bind get your list ready for mailing. We've got you covered for merge/purge, CASS certification and NCOA (National Change of Address). Data cleansing is worth it to reduce waste and achieve better postal discounts.
• We'll add all the postal markings, FIM (Facing Identification Marks) and bar codes your mailings require.
• Since we no longer need to transport your job to another shop for ink jet imaging, your jobs will be delivered in the USPS mail stream faster and with less waste than before. We'll provide all the postal documentation you need.
• Size matters. We can handle your mailing projects from the hundreds to the hundreds of thousands.

The Rapid Bind Advantage
For more than three decades, your friends at Rapid Bind have been helping fine Northwest Printers design and finish their direct mail pieces. With our ink jet imaging capabilities in your hip pocket, you can feel more confident about offering your customers a complete print-through-mail solution. Our under-one-roof post press solution means you will experience faster turnaround times with fewer worries.