November 2008: Help Your Customers Sell More: Suggest Attaching

Attaching (sometimes called placement) is a post press process that can help your message stand apart from the crowd. Let Rapid Bind attach your magnet, folded piece, postcard, plastic card or something similar to a "carrier" piece with fugitive glue. Upon receipt, people will remove the attached piece and place it in a convenient place for long-term viewing or store it for easy retrieval.

With proper planning, attached products can travel safely through the US mail stream and land in the hands of the right customers and prospects. Retailers and financial institutions routinely send credit or membership cards to current or potential customers through direct mailings. Magnets, which often wind up on refrigerators, are also popular attachments.

Be sure to involve Rapid Bind early in the job planning process so all materials are properly prepared for successful attaching. This helps avoid any costly problems at the plant or the Post Office.

The Rapid Bind Advantage
Let your friends at Rapid Bind put our experience and capabilities to work for you on your next high volume attaching project. Attaching can be performed inline during folding, gluing and wafer sealing to create an efficient workflow, so let us engineer your direct mail project for success.