March 2011: Discover the Value of Micro-Folding

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With the possibility of short runs and difficult technology, micro-folding can seem like a thankless endeavor. But micro folding can also mean frequent repeat work and healthy mark-ups. Does this grab your attention? It should!

Read on for Rapid Bind's overview of popular applications and potential technical issues for micro-folding projects.

Applications

1. Instruction Sheets: If it needs a lot of explanation, it probably needs micro-folding.
2. Neck and hang tags: Grocery store items like olive oil come with micro-folded pieces that sell product at point of purchase or increase usage.
3. Pharmaceutical products: FDA laws guarantee billions of pharmaceutical inserts will be placed into or attached onto either the product or packaging.

Technical Concerns
Learning micro-folding guidelines will give you an edge over competitors and help sell more repeating print work.

1. Stock thickness: For multiple-panel micro-folding projects, choose lightweight stock.
2. Folding sequence: Some fold sequences are very difficult or impossible to execute. Work with your finishing partner during the initial design stage.
3. Packaging decisions: The key to successful packaging is knowing what happens to the job further in the production process. Many micro-folded products will be fed into automated lines that combine the printed piece, product and packaging.

The Rapid Bind Advantage
Count on your friends at Rapid Bind to handle all your micro-folding needs. We have multiple small format folding machines to handle your largest jobs. We can even fold down to a panel size of three-quarters of an inch. With more than a quarter century of folding experience, we will successfully guide you through complex problems. With our experts at your side, you can win today's micro-folding jobs and tomorrow's repeat work.

©Copyright 2011, Rapid Bind