Intelligent Uses for Accordion Folding
The physical form of your folded piece should suit its intended use. Accordion folding consists of adjacent folds that go in opposite directions, so it lends itself well to printed pieces that need to express two messages simultaneously.
Here's a closer look at how accordion folding can be used to create brochures that combine form and function beautifully.
The form of this accordion-folded brochure perfectly matches its function.
NOTE: the layout above is correct. The back panel on each side is the cover for the opposite side.
NOTE: the layout above is correct. The back panel on each side is the cover for the opposite side.
- Accordion folding allows your customers to display aspects of their business that contain similar numbers of units - markets, products or product lines, geographic territories, sales managers, etc. - on alternate sides of the same piece. If your customer's business offers two distinct, similarly-numbered product lines, each one can be highlighted on opposite-side panels of an accordion-folded brochure as well.
- With accordion-folded brochures, a company's name, logo, main contacts and key marketing messages can be placed on the outer front and back panels, ensuring this crucial information is displayed prominently. Details on specific products and services may then be tucked away within the folded piece, placed on its inner panels.
The Rapid Bind Advantage
At Rapid Bind, we take pride in offering a range of solutions that meet the needs of almost every type of project and budget. Our folding capabilities will help you create useful, compelling accordion-folded brochures and other high-quality folded projects. Give us a call today to learn more about our folding solutions!
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